Our focus is to explore the potential of markets that are emerging. Meaning: They are currently in their nascent stage or don’t even exist yet. These markets bring about distinct challenges, when trying to grasp them. On the flip side, they do offer significant rewards if unlocked consciously.
We apply scientific forecasting methods, whenever we consider them appropriate, but we know about their limitations. Accordingly, we use a wider toolset, which enables us to capture the potential of emerging markets in a broader fashion (i.e. not just quantitative, but also qualitative metrics).