One of the trickiest problems established companies face is the “Innovator’s Dilemma”. That is to align novel and disruptive business models and far out product ideas with established revenue streams.
New product lines should be close enough to the core business so that existing expertise can be leveraged. But not so close they cannibalize the old ones. The dilemma: New opportunities are often eliminated before they can prove themselves. This is the problem of path dependency.
Innovation labs are intended as a remedy against this problem. But they often morph into innovation bureaucracies. And end up closely tethered to existing products and org structures.
Company in a Day is our concept of an innovation radar based on a rapid prototyping format. We focus on the essentials of a company: build, grow, run. And jumpstart all elements. The goal is that the underlying business model can operate as a fully functional entity from Day One. This allows you to run many ideas in parallel and to track market resonance for each one of them.
Our format can be applied to start-ups as well. Think of it as a turbo-charged path through the initial phases of your company. We help you address the most pressing questions around your business model, product-market-fit and value proposition.